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COMPARISON

StudioFly vs Mariana Tek for studios in India

Last verified: 25 September 2026

Mariana Tek is premium software for boutique fitness brands, from reformer and cycling studios to multi-location networks, and is part of Xplor. Its packages are quoted after a demo and its payments run through Stripe. StudioFly is built for class-led studios in India, with published rupee plans, UPI through Razorpay and GST invoices.

This page puts the two side by side, including where Mariana Tek is the stronger choice. We make StudioFly; every Mariana Tek fact below is sourced and dated 25 September 2026.

Mariana Tek is a trademark of its owner. StudioFly is not affiliated with or endorsed by Mariana Tek. Other product names on this page belong to their owners.

Choose StudioFly if

  • Your studio is in India and you want published rupee plans
  • Members pay by UPI through Razorpay, and you invoice with GST
  • You want WhatsApp reminders built in, and members who can use a browser portal
  • You want AI insights and a business assistant (Enterprise, or an add-on on Growth and Pro)

Choose Mariana Tek if

  • You run a premium boutique brand in the US, Canada, the UK or Australia
  • Clients must reserve their favourite reformer or bike
  • You want a branded app in the stores as part of every package
  • You want a dedicated customer success manager whatever your size
PRICING

What each one publishes.

Mariana Tek

  • Mariana Tek's pricing page, viewed from India, shows three packages (Core, Core + Growth, Full Growth Bundle), each with "Book a demo" and no price. Pricing is quote-only.1
  • Core includes custom-branded iOS and Android apps, the Biz App, kiosk check-in, and waivers and forms.1
  • Core + Growth adds email and SMS marketing automation, two-way texting, and landing pages and forms; the Full Growth Bundle adds gamification, a feedback suite and a custom marketing plan.1
  • Every package includes multi-location management, unlimited classes and instructors, intro offers, packs and memberships, CRM, insights and reporting, kiosk check-in, waivers, transactional emails and white-glove support.1
  • Mariana Tek says it charges Stripe's standard flat rate on all card purchases and takes nothing on top of Stripe's fees. Studios cannot pass Stripe processing fees on to members; Mariana Tek suggests raising prices instead.1,33

StudioFly (India)

  • Growth: ₹1,999 a month, or ₹19,999 a year
  • Pro: ₹2,999 a month, or ₹29,999 a year
  • Enterprise: ₹44,999 a year; monthly billing on request
  • Prices exclude GST. Every plan includes one location and unlimited members, with a 7-day free trial in India. See pricing
SIDE BY SIDE

StudioFly and Mariana Tek, feature by feature.

StudioFly cells show the plan that includes each feature. Mariana Tek facts are sourced below and were checked on 25 September 2026.

FeatureStudioFlyMariana Tek
Plan prices and features publishedYes: every plan’s price and what it includes, in rupees in India and US dollars elsewhere; no setup feeEvery planMariana Tek's pricing page, viewed from India, shows three packages (Core, Core + Growth, Full Growth Bundle), each with "Book a demo" and no price. Pricing is quote-only. Not listed on https://www.marianatek.com/pricing/ as of 25 Sep 2026: a price for any package (feature lists are published; every package links to "Book a demo"). Mariana Tek says it charges Stripe's standard flat rate on all card purchases and takes nothing on top of Stripe's fees.1
Prices published in rupeesYes. Growth, Pro and Enterprise in INR, excluding GSTEvery planNot listed on https://www.marianatek.com/pricing/ as of 25 Sep 2026: INR or rupee pricing (no prices are shown). Mariana Tek's Stripe article lists INR in Stripe's minimum-charge table (0.50); this is Stripe's currency list and does not say Indian studios are supported.1,2
Self-serve free trial7-day free trial in India, no card neededEvery planNot listed on https://www.marianatek.com/pricing/ as of 25 Sep 2026: a free trial (the site offers the first three months free to studios that switch, through a demo). A site-wide offer gives studios that switch their first three months free, via a demo.1
What you pay forA plan with one location included; extra locations are add-ons; unlimited membersEvery planNot listed on https://www.marianatek.com/pricing/ as of 25 Sep 2026: whether Mariana Tek bills per location, per member or per staff seat. Mariana Tek invoices studios (from Xplor Technologies) and takes payment by autopay five days after the invoice.1,3
UPI paymentsYes, through RazorpayPro and Enterprise; add-on on GrowthNot listed on https://support.marianatek.com/en/articles/4596988-what-credit-card-types-does-stripe-support-and-what-are-the-minimum-charge-amounts, https://www.marianatek.com/pricing/ as of 25 Sep 2026: UPI as a payment method (the card list is Visa, American Express, Mastercard, Discover, Diners Club, JCB and China UnionPay).2
Integrated payments in IndiaYes: UPI, cards and netbanking through RazorpayPro and Enterprise; add-on on GrowthAll Mariana Tek payments, including POS sales, penalty fees and recurring memberships, go through Stripe. Mariana Tek hosts each studio's Stripe Connect Express account and is the main point of contact for it. Stripe's own support page (Stripe is Mariana Tek's processor) says Stripe is invite-only in India, and that platforms add new connected accounts in India by invite only.4,5,6
GST invoicesYes: CGST/SGST/IGST, HSN/SAC and GSTR-1 exportEvery planNot listed on https://support.marianatek.com/en/articles/9010948-how-do-i-send-a-vat-invoice, https://support.marianatek.com/en/articles/1987518-how-are-taxes-calculated-on-a-product as of 25 Sep 2026: GST, GSTIN or CGST/SGST/IGST (tax pages describe VAT invoices and US-style tax records). Mariana Tek can send customers a VAT (tax) invoice, for countries that require one.7
WhatsApp messagingAutomated reminders and receipts; WhatsApp on your own number on EnterpriseEvery planNot listed on https://www.marianatek.com/pricing/, https://www.marianatek.com/features/marketing-crm/, https://support.marianatek.com/en/articles/9461726-xplor-growth-sms as of 25 Sep 2026: WhatsApp messaging (the pages describe email, SMS and two-way texting).1
Leads and CRMLead capture, follow-ups and a CRM in the same workspace as members, classes and billingEvery planThe CRM shows each lead and customer with a timeline of activity, and staff can be assigned tasks based on customer behaviour.8
Email and text marketingWhatsApp automation on every plan; Email Marketing Premium on EnterpriseEvery plan / EnterpriseEmail and SMS campaigns are automated from client behaviour, with segments by visits, membership type, instructor and milestones. Marketing runs in Xplor Growth, whose Auto-Campaigns have 20+ triggers; studios not on Xplor Growth are asked to book a demo.8,9
Products and inventoryProduct sales with stock by location, purchase invoices and low-stock alertsEvery planInventory is tracked per product variant and location. Not listed on https://support.marianatek.com/en/articles/1986217-how-do-i-manage-and-adjust-my-inventory, https://support.marianatek.com/en/articles/3193721-how-do-i-know-how-much-inventory-i-have-and-how-much-it-s-worth as of 25 Sep 2026: low-stock alerts or reorder points.10
Every location in one viewOne login for every location: an All Locations view, and a Location Performance table comparing revenue, growth, members, attendance, retention and dues by branch; staff stay limited to their branchEvery plan; extra locations are an add-onInsights gives one unified dashboard across locations with drill-down into each location, comparing sales, memberships and utilisation. Staff with access to several locations switch locations within the POS.11,12
SupportEmail, ticket and phone support on every plan. Tickets get an AI reply around the clock, and a person replies within 2 business hours. Enterprise adds a dedicated customer success manager for onboarding, training and handholding.Every plan / EnterpriseSupport email hours are 6am-8pm EST on weekdays and 9am-5pm EST at weekends; chat is 7am-5pm EST on weekdays. Every studio gets a dedicated customer success manager.13,14
Class scheduling and capacityRecurring classes with a participant limit on eachEvery planClasses are capacity-based, including for reformers, towers and chairs, and can be capped by machine type.15
Choosing a particular spot or machineNot offered: a spot is a place in the class, not a particular machinePick-A-Spot layouts let customers choose a specific spot, with 1-100 spots per layout. Clients can reserve their favourite machine when they book.16,15
WaitlistsYes: turn on a waitlist for any class; members join it themselves when the class is full, and the first person is moved in automatically when a place frees upEvery planCustomers join waitlists themselves, and the first person is added automatically when someone cancels within the auto-fill window. The auto-fill window is set during onboarding and changed through support; after it closes, the spot is held for staff to fill.17,18
Private and duo sessionsPrivate-session packages, including duo packages where two clients train together; members book trainers’ open slotsEvery planAppointments can be one-on-one, duets or small groups, with a maximum number of people per session. Appointments are paid with credit packages; memberships cannot be used to book appointments yet.19,20
Late cancellations and no-showsAutomatic class-credit deduction within a cancellation window; no money feeEvery planLate-cancel and no-show penalties are charged automatically as loss of credit, a fee, both, or no fee. Late-cancellation and no-show fees are not yet available for appointments.21,22
Online classes and PT on ZoomYes: Zoom meetings are created automatically for online classes and PT sessionsPro and Enterprise; add-on on GrowthLivestream and video-on-demand classes use third-party platforms such as Zoom or Microsoft Teams; Mariana Tek does not host video.23
Trainer payCommissions are created automatically for every PT session, and class commissions are worked out from each teacher’s classes under your commission policyEvery planPay rates are an instructor flat fee per class plus commission rates by product type. Standard payroll reports must be exported and calculated outside Mariana Tek; the Insights Instructor Payroll report calculates per-class or per-head rates only; Xplor Payroll handles more complex pay.24,25
Selling on your own websiteClass booking, membership and pack purchase, and product sales with stock levels per branch, on your own website through the Full Website APIEnterprise; add-on on ProWeb Integrations embed account, schedule and buy pages in the studio's own website. Mariana Tek offers APIs, but reporting data is not available through them.26,27
Consumer marketplaceNot offeredMariana Tek presents freedom from aggregator marketplaces as a feature: studios build direct relationships in their own branded apps. Mariana Tek integrates with ClassPass, enabled per location.28,29
Branded mobile app in the app storesNot yet: StudioFly’s mobile apps are coming soon; members use the member portal in any browserEvery planEach studio gets its own branded app on Android and iOS. The studio's app runs through the studio's own Apple and Google developer accounts, which the studio must maintain.15,4
Family accountsNo. Each child is their own member, with a parent or guardian’s contact on the profileChildcare is set up through the guest framework (guest-only credits for children), not as family accounts.30
AI assistantAI Business Pack: AI insights, a business assistant and a WhatsApp AI agent on your own numberEnterprise; add-on on Growth and ProAI-driven SMS and email flows come through a third-party integration, Revi. Not listed on https://www.marianatek.com/pricing/, https://www.marianatek.com/features/, https://www.marianatek.com/features/marketing-crm/ as of 25 Sep 2026: native AI features in the product (AI appears in the help centre only as the Luna support assistant and partner integrations).31,1
More than one locationBranch switcher, staff limited to their branch; extra locations are a paid add-onEvery planEvery package includes multi-location management from one login. Clients have one login and one stored card for all of a brand's studios.1,32
IN FAIRNESS

Where Mariana Tek is the better choice.

Pick-a-spot for reformers and bikes

Pick-A-Spot layouts let customers choose a specific spot, with 1-100 spots per layout. Clients can reserve their favourite machine when they book.16,15

A branded app in every package

Each studio gets its own branded app on Android and iOS. The comparison page says a single branded app is included at no extra cost.15,14

A dedicated customer success manager for every studio

Every studio gets a dedicated customer success manager.14

Brand-wide logins across locations

Clients have one login and one stored card for all of a brand's studios. Insights gives one unified dashboard across locations with drill-down into each location, comparing sales, memberships and utilisation.32,11

VAT invoices for studios outside India

Mariana Tek can send customers a VAT (tax) invoice, for countries that require one.7

SWITCHING

Moving from Mariana Tek to StudioFly.

A realistic plan, step by step. Nothing here needs to happen in a hurry.

  1. Export what you have

    Download the full customer list from the Customers report under Reports → Marketing, and export Insights reports as spreadsheets for sales, memberships and attendance. Mariana Tek's pages don't publish its cancellation terms or contract length, so check your contract for notice before you plan the switch date. (Sources 34, 35, 3, 1, checked 25 Sep 2026.)

  2. Set up StudioFly

    Create your class types, recurring classes, membership plans, packs and staff roles, so the structure is ready before members arrive.

  3. Import your members

    Bring member records across with a spreadsheet (CSV or Excel) import, and check the imported records before you use them.

  4. Plan payments

    Saved cards and recurring set-ups usually can’t be moved between payment providers, so plan how members will pay their next fee through StudioFly.

  5. Choose a switch date

    Pick a quiet week, tell members the date and what changes for them, and move bookings over on that day. How long it takes depends on your member count, your plans and how much history you move.

A LITTLE MORE CLARITY

Your questions, answered.

Want to talk through your own setup?

Let’s have a conversation
How much does Mariana Tek cost?

Mariana Tek's pricing page, viewed from India, shows three packages (Core, Core + Growth, Full Growth Bundle), each with "Book a demo" and no price. Pricing is quote-only. Not listed on https://www.marianatek.com/pricing/ as of 25 Sep 2026: a price for any package (feature lists are published; every package links to "Book a demo"). (Sources 1, checked 25 Sep 2026.)

Does Mariana Tek work with UPI or Razorpay?

Not listed on https://support.marianatek.com/en/articles/4596988-what-credit-card-types-does-stripe-support-and-what-are-the-minimum-charge-amounts, https://www.marianatek.com/pricing/ as of 25 Sep 2026: UPI as a payment method (the card list is Visa, American Express, Mastercard, Discover, Diners Club, JCB and China UnionPay). Not listed on https://support.marianatek.com/en/articles/11180138-what-complementary-tools-adjacent-to-mariana-tek-is-my-studio-responsible-for, https://support.marianatek.com/en/articles/4596988-what-credit-card-types-does-stripe-support-and-what-are-the-minimum-charge-amounts as of 25 Sep 2026: Razorpay or another Indian payment gateway; all payments go through Stripe. All Mariana Tek payments, including POS sales, penalty fees and recurring memberships, go through Stripe. (Sources 2, 4, checked 25 Sep 2026.)

Can members pick their reformer on Mariana Tek?

Pick-A-Spot layouts let customers choose a specific spot, with 1-100 spots per layout. Clients can reserve their favourite machine when they book. (Sources 16, 15, checked 25 Sep 2026.)

Who owns Mariana Tek?

Mariana Tek's footer reads "© Xplor Mariana Tek 2026. Xplor Group". Xplor's own timeline lists the acquisition of Mariana Tek (with Legend and PTminder) in November 2019. The original press release (Business Wire, and a Club Industry copy) blocked automated reading, so the exact day is not verified here. (Sources 1, 36, checked 25 Sep 2026.)

Does Mariana Tek have WhatsApp?

Not listed on https://www.marianatek.com/pricing/, https://www.marianatek.com/features/marketing-crm/, https://support.marianatek.com/en/articles/9461726-xplor-growth-sms as of 25 Sep 2026: WhatsApp messaging (the pages describe email, SMS and two-way texting). Two-way texting runs in Xplor Growth, and SMS is sent via Twilio. (Sources 1, 37, checked 25 Sep 2026.)

Sources

Every source below was checked on 25 September 2026.

  1. Mariana Tek: pricing: www.marianatek.com/pricing/
  2. Mariana Tek: what credit card types does stripe support and what are the minimum charge amounts: support.marianatek.com/en/articles/4596988-what-credit-card-types-does-stripe-support-and-what-are-the-minimum-charge-amounts
  3. Mariana Tek: mariana tek billing questions: support.marianatek.com/en/articles/12976553-mariana-tek-billing-questions
  4. Mariana Tek: what complementary tools adjacent to mariana tek is my studio responsible for: support.marianatek.com/en/articles/11180138-what-complementary-tools-adjacent-to-mariana-tek-is-my-studio-responsible-for
  5. Mariana Tek: who should i contact for any questions about my stripe connect express account: support.marianatek.com/en/articles/8020740-who-should-i-contact-for-any-questions-about-my-stripe-connect-express-account
  6. Mariana Tek: stripe accounts are invite only in india: support.stripe.com/questions/stripe-accounts-are-invite-only-in-india
  7. Mariana Tek: how do i send a vat invoice: support.marianatek.com/en/articles/9010948-how-do-i-send-a-vat-invoice
  8. Mariana Tek: marketing crm: www.marianatek.com/features/marketing-crm/
  9. Mariana Tek: xplor growth auto campaigns: support.marianatek.com/en/articles/9465503-xplor-growth-auto-campaigns
  10. Mariana Tek: how do i manage and adjust my inventory: support.marianatek.com/en/articles/1986217-how-do-i-manage-and-adjust-my-inventory
  11. Mariana Tek: insights and analytics: www.marianatek.com/features/insights-and-analytics/
  12. Mariana Tek: how can i change locations in the pos: support.marianatek.com/en/articles/6992928-how-can-i-change-locations-in-the-pos
  13. Mariana Tek: contacting mariana tek support: support.marianatek.com/en/articles/5831507-contacting-mariana-tek-support
  14. Mariana Tek: mariana tek vs mindbody: www.marianatek.com/mariana-tek-vs-mindbody/
  15. Mariana Tek: pilates studio software: www.marianatek.com/pilates-studio-software/
  16. Mariana Tek: how do i create and modify a pick a spot layout: support.marianatek.com/en/articles/5221372-how-do-i-create-and-modify-a-pick-a-spot-layout
  17. Mariana Tek: how does the waitlist work: support.marianatek.com/en/articles/1987091-how-does-the-waitlist-work
  18. Mariana Tek: what is a waitlist auto fill window: support.marianatek.com/en/articles/2548120-what-is-a-waitlist-auto-fill-window
  19. Mariana Tek: appointments: www.marianatek.com/features/appointments/
  20. Mariana Tek: how do i configure appointments: support.marianatek.com/en/articles/15018184-how-do-i-configure-appointments
  21. Mariana Tek: what are penalty fees: support.marianatek.com/en/articles/5154749-what-are-penalty-fees
  22. Mariana Tek: are penalty fees available for appointments: support.marianatek.com/en/articles/15000515-are-penalty-fees-available-for-appointments
  23. Mariana Tek: how do i add a livestream or video on demand class: support.marianatek.com/en/articles/3879218-how-do-i-add-a-livestream-or-video-on-demand-class
  24. Mariana Tek: can pay rates be added to an employee s account: support.marianatek.com/en/articles/8677800-can-pay-rates-be-added-to-an-employee-s-account
  25. Mariana Tek: what are my options for managing payroll: support.marianatek.com/en/articles/13571615-what-are-my-options-for-managing-payroll
  26. Mariana Tek: getting started: docs.marianatek.com/docs/web-integrations/getting-started
  27. Mariana Tek: which features aren t available through mariana tek s api: support.marianatek.com/en/articles/16648988-which-features-aren-t-available-through-mariana-tek-s-api
  28. Mariana Tek: our story: www.marianatek.com/our-story/
  29. Mariana Tek: how can i integrate my mariana tek account with classpass: support.marianatek.com/en/articles/1985889-how-can-i-integrate-my-mariana-tek-account-with-classpass
  30. Mariana Tek: how do i set up childcare in mariana tek: support.marianatek.com/en/articles/5170179-how-do-i-set-up-childcare-in-mariana-tek
  31. Mariana Tek: what is the revi ai integration: support.marianatek.com/en/articles/12745851-what-is-the-revi-ai-integration
  32. Mariana Tek: customer experience: www.marianatek.com/features/customer-experience/
  33. Mariana Tek: is there a way to pass stripe payment fees on to the studio member: support.marianatek.com/en/articles/9596543-is-there-a-way-to-pass-stripe-payment-fees-on-to-the-studio-member
  34. Mariana Tek: how do i get a list of all of my customers: support.marianatek.com/en/articles/5749148-how-do-i-get-a-list-of-all-of-my-customers
  35. Mariana Tek: exporting data: support.marianatek.com/en/articles/5544166-exporting-data
  36. Mariana Tek: our journey: xplor.com/our-journey/
  37. Mariana Tek: xplor growth sms: support.marianatek.com/en/articles/9461726-xplor-growth-sms
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